I’ve always liked the Ozarks Walkabout logo. Recently we updated the website design so some slight reworking on the logo font was needed. Above is the result.
New Look Website
When I designed the logo I went through all sorts of ideas involving hikers, backpackers, kayakers etc… I was thinking about what quintessentially represented the Ozarks, and I wanted something that could double as a page background. My inspiration eventually came from the view from the Pines Overlook, Red Bluff Campground, near Davisville. I added an iconic conical hill, as they are so representative of the Ozarks.
The original drawing is quite large and forms a repeating horizontal image. I drew it quickly, intending it to be just a proof of concept. However, We liked it so much we decided not to try and tidy it up or change it. Well not much. I’ve tinkered with the colors a little over time. The very first version was a bit too bright.